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Marketing Mix: The 4 Ps of Marketing and How to Use Them
EPT Marketing - O conceito de Marketing Mix, também conhecido como os '4Ps do marketing', foi inventado por Jerome McCarthy em 1960. Os 4P's referem-se a: Produto, Preço, Praça, e Promoção O
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Basic marketing: A managerial approach: McCarthy, E. Jerome: 9780256020489: Amazon.com: Books
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